Since I am frequently asked by EI Practitioners how to position and market emotional intelligence, it made sense to ask an expert. Bob Huff, senior brand manager for SUPERVALU (and EI Practitioner), will lead our conversation on Emotional Intelligence and Branding. I have invited Bob to share practical, hands on strategies to support our work.

In this Crescendo Connect Conversation, Bob will address the following questions:

• What is branding?
• What is positioning?
• How does EI relate to brand development?
• What are ways to think about your brand?
• What are ways to think about your client's/customer's brand
• What tools will help?

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